He took ugly consumer items — pencil sharpeners, refrigerators — and made them beautiful. Is it being on the cover of Time Magazine, designing some of America's best-loved exports, or is it something as simple as being recognized with a Google Doodle? Raymond Loewy was responsible for their look, changing the original tobacco green background color to white and making the bullseye logo more prominent. Over its long and storied history, the Royal Dutch Shell company has always been represented by the image of a seashell, but it wasn’t until 1971 that its logo took on the more geometric form by which it is known around the world today. About Raymond Loewy: More than any other designer, French born Raymond Loewy created the look and feel of the Twentieth Century. See more ideas about Raymond loewy, Raymond, Raymond loewy design. Condition. Raymond Loewy’s pencil sharpener In February 1961, Studebaker commissioned Loewy to design a sports car that would rescue the failing company. As with Studebaker, Loewy's work with the Greyhound Lines bus company involved both the creation of a new streamlined logo and bold new designs like the Scenicruiser. Companies who sought his influence included Revlon, Levis, IBM, Sakes Fifth Avenue, Bloomingdale’s, Bulova, Omega, Mont Blanc, Vogue, Koehler, Frigidaire, Formica, Rosenthal, Ford, Chrysler, Studebaker, GM, Jaguar, BMW and many others. The Shell logo, the USPS emblem, the Lucky Strike package. Legendary enough to have been commemorated with a US Postal Service stamp in 2011, the streamlined pencil sharpener was one of Loewy's earlier designs. The chromium plated sharpener’s distinctive teardrop shape lent it a sense of speed and movement that belied its stationary function. Raymond Loewy Pencil Sharpener. Required fields are marked *. New York, NY — June 30, 2011 — Famed industrial designer, Raymond Loewy is among the roster of the nation’s most important and influential American industrial designers celebrated on new forever stamps issued by the U. S. Postal Service  The new sheet of stamps honoring 12 pioneering American industrial designers was unveiled at a dedication held yesterday at the Cooper Hewitt National Museum of Design in New York. Application May 29,1933, Serial No. Air Force One, Lucky Strikes, Coca-Cola — this man basically created Americana. Loewy’s pencil sharpener is an oddity in his catalogue of work. On average he sharpens a lead pencil over two miles long every month -- twenty thousand pencils seven inches long are used every thirty days by firm members. By choosing I Accept, you consent to our use of cookies and other tracking technologies. Image credit: Roy Hall / www.greyhoundcoach.com, In designing Skylab, its 1973 precursor to the International Space Station that orbits the Earth today, NASA called on the help of Raymond Loewy and other industrial designers. Or today. The Loewy stamp features an image of the designers’ streamlined pencil sharpener created as a prototype in 1933. This was one of his designs, the streamlined pencil sharpener. The livery for Air Force One. 48,231 Term of patent SVa years To all whom 'it may concern: Be it known that I, Raymond Loewy… Application May 29,1933, Serial No. Image credit: NASA, Loewy's love of wheeled vehicles found a gorgeous expression in this 1940s redesign of the already well loved Lincoln Continental. R. LOEWY PENCIL SHARPENER Filed May 29, 1933 Des. Image credit: Wikimedia Commons. Loewy later had another encounter with the USPS in designing a memorial stamp for John F. Kennedy. In the same spirit, we've compiled a few of Loewy's most memorable designs for you to peruse on this fifth day of November. 48,231 Term of patent SVa years To all whom 'it may concern: Be it known that I, Raymond Loewy, … Though they've undergone subtle alterations over the years, Lucky Strikes have remained faithful to Loewy's basic design ever since. The chromium plated sharpener’s distinctive teardrop shape lent it a sense of … 6, 1934 Des. It was designed by Raymond Loewy, well-known designer … 14, 1986, Monte Carlo, Monaco) Raymond Loewy arguably did more to define the look of modern America than perhaps any other industrial … 91,675 UNITED STATES PATENT OFFICE 91,675 DESIGN FOB A PENCIL SHARPENER Raymond Loewy, New York, N. Y. Streamlined Pencil Sharpener Legendary enough to have been commemorated with a US Postal Service stamp in 2011, the streamlined pencil sharpener was one of Loewy's earlier designs. It was designed to look futuristic and represents the epitome of the American industrial art deco style: it was simple and clear. Image credit: Bonhams auction house, Coca-Cola vending machines, soda dispensers, delivery trucks, and bottles, In an extensive partnership with Coca-Cola, Loewy was responsible for a significant redesign of the iconic glass bottle, though his most original work came when designing vending, soda, and ice dispensing machines. Loewy redesigned the Studebaker car company's logo and produced famed designs like the Starlight in the 1950s and this 1963 classic, the Avanti. Each stamp features the name of the designer and a photograph of an object created by the designer, as well as a description of the object and the year or years when the object was created. CMG helps you navigate through and effectively manage the licensing process, while providing peace of mind that you have addressed all the outstanding clearance concerns. Loewy is perhaps most identified with the streamlined look, inspired by the teardrop shape of airplanes, that became all the rage during the Great Depression. Image credit: Richard Lipack / Wikimedia Commons. Pencil Sharpener (1933) Looking like a ray gun from an early sci-fi serial, Loewy’s prototype pencil sharpener has been an icon for decades, memorialized (as depicted in the stamp … Qty-Mint Stamp(s) Ships in 1-2 business … Your email address will not be published. Selected by Life magazine as one of the 100 most influential Americans of the 20th Century, Raymond Loewy is best known for numerous American design icons including the Coca Cola bottle, Air Force One, Lucky Strike, Greyhound Bus, Exxon and Shell logos, NASA interiors for Sky Lab and the Space Shuttle and the Avanti, the only automobile to be exhibited in the Louvre. USPS stamp commemorating designer Raymond Loewy. Indeed, Loewy designed automobiles, Coke vending machines and delivery trucks, railroad engines and cars, gas station logos, cigarette packaging, toasters, furniture, refrigerators, a … “Encompassing everything from furniture and electric kitchen appliances to corporate office buildings and passenger trains, the work of these designers defined the look of modern America, and in doing, revolutionized the way we live and work,” said Dean Granholm, Postal Service vice president of Delivery and Post Office Operations, at the ceremony. Raymond Loewy, one of the 20th century's most prolific and influential designers has now achieved all three, thanks to today's Google celebration of his 120th birthday. Loewy accepted the offer on the condition that the … What does it mean to be a celebrated designer? 6, 1934 Des. Raymond Loewy is considered the grandfather of industrial design so I wanted to pay tribute to him by recreating his design for a streamlined pencil sharpener. See more ideas about Raymond loewy, Raymond, Raymond loewy design. LOEWY PENCIL SHARPENER Filed May 29, 1933 Des. This sharpener … Raymond Loewy is called “the father of industrial design” for a reason. Though the defining characteristic of Loewy's legacy is the sheer breadth of his work, much of his early career was spent designing locomotives for outfits like the Pennsylvania Railroad company. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. Your email address will not be published. #4546c – 2011 First-Class Forever Stamp - Pioneers of American Design: Raymond Loewy - Streamlined Pencil Sharpener. One source claims that the Hammacher Schlemmer Company of New York offered the world's first electric pencil sharpener designed by Raymond Loewy, sometime in the early 1940s. Along with Marlboro, Lucky Strike cigarette packs are among the most easily recognizable around the globe. He thrusts a dull pencil into the … Other designers joining Loewy honored on individual stamps include Dave Chapman, Donald Deskey, Henry Dreyfuss, Norman Bel Geddes, Peter Muller-Munk, Eliot Noyes, Greta von Nessen, Frederick Hurten Rhead, Gilbert Rohde, Walter Dorwin Teague and Russel Wright. To learn more or opt-out, read our Cookie Policy. Founded by daughter Laurence Loewy, Loewy Design was created to offer consultation to individuals and companies desiring to continue the legacy of Raymond Loewy. Pencil Sharpener Is Stream-Lined THIS stream-lined pencil sharpener is a novel addition to any office, home, or workroom. I then … Pencil Sharpener Renwick Exhibit Time Magazine Tokyo Exhibit. The Studebaker Avanti was designed in a very short period of time by Loewy’s hand-picked team of young designers, led by John Ebstein. 91,675 Patented Mar. Raymond Loewy: the man who designed everything. Image credit: Craig Howell / Flickr Creative Commons, Shown above are Loewy's sketches that led to the creation of the Exxon logo with its signature interlinked Xs. Dec 13, 2016 - Explore exhibit 8100's board "Raymond Loewy", followed by 166 people on Pinterest. The chromium plated sharpener’s distinctive teardrop shape lent it a … 91,675 Patented Mar. Even though Raymond Loewy was a well known automobile designer, he was also commissioned to design office equipment. The Loewy stamp features an image of the designers’ streamlined pencil sharpener created as a prototype in 1933. … Image credit: Ruud Onos / Flickr Creative Commons, This may not be the best known work in Loewy's extensive portfolio, but the Lotus won a loyal following of admiring fans — selling over a million units around the world — and is now part of the New York Museum of Modern Art collection. The Loewy stamp features an image of the designers’ streamlined pencil sharpener created as a prototype in 1933. He designed cars … 91,675 UNITED STATES PATENT OFFICE 91,675 DESIGN FOB A PENCIL SHARPENER Raymond Loewy, New York, N. Y. Raymond Loewy (/ ˈ l oʊ i / LOH-ee, French: [ʁɛmɔ̃ levi]; November 5, 1893 – July 14, 1986) was a French-born American industrial designer who achieved fame for the magnitude of his design efforts … Image credit: US Library of Congress, The closest thing to a rocketship car that you could've bought back in the 1950s. Loewy advised on the arrangement, size, and even color scheme of the living quarters for the astronauts aboard the space station. There is no better example of a quintessentially American product designer than Raymond Loewy, who combined the exuberance of consumer culture with the asceticism of modernism and applied this to elements from pencil sharpeners to locomotives. From the streamlined planes, trains, and automobiles of the 1930s … May 2, 2016 - Explore Gerrie Heyneke's board "Raymond Loewy" on Pinterest. The Loewy Design team offers photographic and high def video production and design, web design, marketing and public relations consulting. Raymond Loewy (b. Nov. 5, 1893, Paris, France; d. Jul. Prototype of the 1934 streamlined pencil sharpener pictured above Loewy’s office dispatched many of the consumer logos we know today, and many remain remarkably unchanged: … A better fridge and a better razor. The chromium plated sharpener’s distinctive teardrop shape lent it a sense of … In its fourth decade of licensing and clearing intellectual property rights, CMG Worldwide is the recognized leader in its field. c Raymond Loewy (Streamlined Pencil Sharpener, 1933) d Donald Deskey (Table Lamp, 1927-9) e Walter Dorwin Teague (Kodak "Baby Brownie" Camera, 1934) f Henry Dreyfuss ("302 Bell" … Loewy … pencil_sharpener_smoke2.jpg 3840×1447 496 KB pencil_sharpener_smoke1.jpg 1920×1080 672 KB The smoke is emitted from 12 circles and the wind is placed just before them with … ... British Petroleum, a British oil and gas company logo was designed by Raymond Loewy in 1989. Google Doodle Honors Raymond Loewy, the “Father of Industrial Design”, Designers give Air Force One a fresh, rainbow-hued look, Out of the blue: A look back at Air Force One’s classic design, Please, US Air Force, Don’t Let Trump Schlock Up Air Force One’s Iconic Appearance, Air Force One Makeover Erases Tie to Famed Auto Designer. The two complementary tones of blue and the Caslon typeface have remained undisturbed since the original design was put together for President Kennedy in the '60s. The Loewy stamp features an image of the designers’ streamlined pencil sharpener created as a prototype in 1933. Like Apples lead designer… There was a … CEI designed an updated version of … Save my name, email, and website in this browser for the next time I comment. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. That's what gives the 'PRR' designation to the PRR S1 steam train you see above. And in the mid-1970s at the height of détente, 86-year-old Raymond Loewy… Price. It was only this year that the company underwent a major redesign, bringing in some throwback elements and changing up the typeface. Every time the US President takes off to faraway lands, he does so inside the Loewy-designed shell of Air Force One. 25 juin 2016 - March 6, 1934. Packs are among the most easily recognizable around the globe company underwent a redesign! Closest thing to a rocketship car that you could 've bought back in 1950s... Oddity in his catalogue of work '', followed by 166 people on.. 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