However, unlike the other two shopping holidays, Prime Day deals are offered in a 36-hour window. Life is complicated. But, it competes with physical retailers as well - it competes with Macy’s, Walmart and Barnes & Noble. All B2B Directory Rights Reserved. In reality, companies that maximize market share end up minimizing profits, while their smarter rivals earn higher returns. However, for brands and retailers selling on Amazon, Amazon ROI statistics provide signs of the massive benefits that lay ahead. eBay however, was Amazon’s … Interestingly, a whopping 66% of consumers start their search for a new product on Amazon. Hence, Amazon US retail revenue of $200bn was about 6% of US addressable retail. document.getElementById("comment").setAttribute( "id", "a5f13bd0351369f07039b26ac565cb36" );document.getElementById("g870abf955").setAttribute( "id", "comment" ); FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. This is a significant growth rate compared to Google’s 23% revenue increase. The simple answer is that the US government gives a number for total ecommerce sales as an economic statistic: in 2018 the number was $522bn. The Jeff … 68.9% of Amazon traffic comes from the US. Amazon market cap history and chart from 2006 to 2020. Nearly a year since the largest disruption of the grocery industry to date, Amazon is still refining its integration of Whole Foods Market, Amazon Dominates Online Grocery Share: Report The e-tailer has captured 18% of online grocery sales, according to a One Click Retail study. Better still, with a big chunk of the top sellers on Amazon using the FBA service, one thing is evident. On the other hand, 32% trust search engine like Google, 25% rely on a retailer website, 11% of consumers go to other marketplaces, whereas 7% trust social media channels. Amazon lets other companies list products on its website and ship them through its warehouses as the ‘Marketplace’ business. As it stands, the retail behemoth controls the most significant eCommerce market share. On top of that, in 2019, Amazon is predicted to account for 13.7% of the worldwide online retail market sales. Apple has (say) 15% of global smartphone unit sales, but it also has 80% share of US teenagers’ phones. Additionally, more than 140,000 Amazon sellers generate over $100,000 in sales annually. The increased income from the third-party seller services doesn’t tell the whole story. In addition, 74% of consumers go to Amazon when they are ready to buy a product. That is, a central part of the regulatory process is ‘market definition’, and in the past the EU has defined Microsoft as having dominance of the market for ‘commercial third party PC operating systems’, and Google Play as having dominance not in ‘app stores’ but in Android app stores. That’s to say, the affiliate program has been beneficial to both Amazon and eCommerce entrepreneurs. Twilio's changing market dominance For years, Twilio has been the leader in CPaaS market share. Interestingly, 26% of consumers buy the first product to appear on the Amazon search results page. Factoring in the Amazon Marketplace, there are over 353 million products available on Amazon. There is no doubt Amazon provides an established customer base, but for increased acquisition, you should advertise strategically, implementing new technologies, and price more dynamically. To help you out, we’ve compiled all the statistics you need to know about Amazon. Amazon Alexa and Amazon Echo were not designed to exclusively streamline sales. Copyright © 2020 FinancesOnline. So, let’s fill in the table on the basis of that 66%. Since its inception, Amazon Prime Day has maintained an upward trend. Hence, you could argue that since ecommerce is clearly going to take over a much larger share of retail, and since Amazon has a large (35-40%) share of ecommerce, Amazon’s strength in ecommerce means it will swallow everything else, even if it’s only at 5-6% today. But, Amazon doesn’t treat the value of the actual purchases as its own revenue, which is in line with US accounting rules, since technically Amazon is only acting as an agent. Prime Day 2019 was a record-breaker for the third-party seller as they exceeded $2 billion in sales. Amazon averages a 74% share of digital transactions in the US. Bank of America estimates Amazon currently has about 44% of U.S. e-commerce market share, up from 40% in 2018. This made Amazon the most prominent online retail platform worldwide. Amazon generated a total of $42.75 billion in third-party seller service revenue in 2018, dwarfing the $31.88 billion generated in 2017. Prime Day 2019 Surpassed Black Friday and Cyber Monday Combined, Third-party seller share of Amazon platform 2007-2019, Amazon Has 1,029,528 New Sellers This Year (Plus Other Stats), Amazon seller business size 2018, by employees, Amazon ‘Internal Figures’ Show 50M Echo Devices Sold to Date, Amazon Alexa now works with more than 60,000 smart home devices, Jeff Bezos: Amazon is still ‘small’—90% of US retail sales happen in brick and mortar stores, Alexa isn’t the shopping behemoth Amazon hoped it would be, Vendor market share in cloud infrastructure services market worldwide 2017-2019, The Impressive Stats Behind Amazon’s Dominance of the Cloud, Amazon Web Services: year-on-year growth 2014-2019, Professional Services Automation Software - PSA, Project Portfolio Management Software - PPM, 74 Amazon Statistics You Must Know: 2020 Market Share Analysis & Data, Third-Party Seller and Fulfillment By Amazon Statistics, rise of personalized products in eCommerce, Global net revenue of Amazon 2014-2019, by product group, Amazon.com Announces First Quarter Sales up 17% to $59.7 Billion. Today, Alexa has become an integral part of how consumers interact with their smart home devices. On that basis, Amazon’s real market share of its real target market is closer to 6% (it’s 2 Amazon market cap as of December 18, 2020 is $1000B . Amazon is a big company, but what does that mean? More importantly, for consumers looking for authentic reviews, Amazon is always the first option to spring to mind. The company has distinctively managed to stay abreast of changes in the eCommerce industry, bulldozing its way to the crest. First of all, Amazon’s deep expertise has been phenomenal. Furthermore, statistics show that in Q1 2019, AWS registered a 42% revenue growth compared to 46% reported in the last quarter of 2018. 50 million Echo devices had been sold. On the other hand, 37% of nonprime members purchase online just a few times a year. Meanwhile, the Amazon Chime SDK uses 14 data center regions, and Microsoft ACS touts 18 data center regions. To put things in perspective, this is more than Amazon’s top three competitors combined, with eBay coming in at 6.6%, Apple at 3.9% and Walmart at 3.7%.   More on AMZN Market Share. Well, how big is Walmart? Currently, the retailer is present in 14 countries, but it ships products to more than 100 countries. Another thing to note is that, while mobile commerce continues to grow, many consumers still shop on their desktop devices. Apple and Google are barely making a dent in Amazon’s enormous share of the home speaker market, and that trend will continue through 2021, a … Amazon.com, Inc. write a review. MarketWatch reports citing data from eMarketer that in May, Walmart’s online sales surpassed eBay in market share of U.S. ecommerce sales. The Prime subscription program is a supreme example of Amazon’s innovation prowess. Last updated 5/18/18. There you have it, our comprehensive compilation of Amazon statistics. Number of people that own an Amazon Fire TV device: 40 million. More data show that as of March 2019, Amazon Prime membership had grown to 103 million members, up from 95 million subscribers registered in June 2018. Additionally, 2017 Prime Day sales surpassed Amazon’s sales for both Cyber Monday and Black Friday. Quality (23%) comes second followed by reviews (12%) and shipping (1%). Even better, the amount of traffic recorded by Amazon gives you access to a significant pool of established customers. The Primary Care-Market Share Connection: How Hospitals Achieve Competitive Advantage. Approximately 2.5 million sellers have a product listed for sale on Amazon. Also, Amazon has a large market share across different categories. What’s intriguing is that Amazon Prime has quashed one of the most prevalent eCommerce challenges, shipping, besides its other inimitable benefits. Amazon is responsible for 50% of all US eCommerce…BEEP! Number of monthly visits to Amazon.com from a mobile browser: Indeed, Amazon’s electronics and nonmedia revenue rose 66% to $18 billion last year, helping it lift market share in different segments. What is Amazon’s largest market outside the US? This is a significant increase from 2.1 billion visits registered in February 2018. AWS is used by more than 1 million active subscribers in 190 countries. The next biggest player is eBay, which takes a […] Today, sellers are eager to try their luck on different online platforms and buyers have let their preferences known. Notably, having these stats at your fingertips will help you to not only run targeted marketing campaigns but also make smarter decisions and keep pace with global eCommerce titans. As an illustration, look at the success and growth of the Amazon Prime subscription. In other words, you need to train your sight on the Amazon business model. Germany is Amazon’s largest foreign market, accounting for nearly one-third of its international net sales in 2017, according to the firm. Historical daily share price chart and data for Amazon since 1997 adjusted for splits. Since 2016, Amazon shares have steadily grown their value by over 200%, from roughly US$607 per share, to its current sale price of US$1,845 per share. Amazon Prime is an exciting membership service that gives subscribers free two-day shipping. 2 player from 31.7 points to 33.4 points. There is no doubt, Amazon market size will continue to grow. Hence: Amazon’s first party business had about 15% market share of US ecommerce, (As a backstop, if the 66% US/international split is too low and Amazon has more of its ecommerce than that in the USA, treating global GMV of $277bn as though it were all in the USA would give Amazon a total US ecommerce share of 53% - in other words, it must be significantly lower than that). Overview. Also, as of Q1 2016, Amazon had 310 million active users. Before COVID-19, Amazon's share of online spending was 42%, according to Rakuten Intelligence. Amazon still leads the way in the number one spot dominating online commerce. The Amazon case study is an open book to brands and retailers, and there is plenty to learn from the growth of this lucrative firm. As of 2018, Amazon held 49% of the lucrative $252.7 billion US market. A cynic might say that this is a bit like deciding that Ferrari has a monopoly on Italian sports cars made by companies whose names begin with ‘F’. Amazon averages a 74% share of digital transactions in the US. Prime Day is an annual shopping window that is exclusively available to all Prime members. Amazon has 50% or more of the US print book market, and at least three quarters of publishers’ ebook sales (it also has its own ebook publishing business, for which it has never disclosed any data). Clearly, with its extensive reach, selling on Amazon is an irresistible opportunity. So, we need to consider both Amazon’s own sales and the value of third party sales (together, GMV) in market share, and again we know the global number but not the US number. Overall rating ☆ ☆ ☆ ☆ ☆ Please select number of stars. Understanding the details behind Amazon’s trajectory, and using reliable eCommerce solutions, can help you scale the heights of eCommerce with ease. ET by MarketWatch Automation 3M Co. stock outperforms market despite losses on the day In 2018, Amazon overtook Google in product search. Another 10% comes from ‘Other’ (mostly advertising) and subscriptions (Prime), and then there’s the ‘physical stores’, which today is almost all Whole Foods (the revenue number in the table below jumps from 2017 to 2018 because Amazon only owned Whole Foods for part of 2017). In 2017, Amazon's market share of the U.S. e-commerce retail market was 37 percent, and this is expected to increase significantly by 2021. There are other things inside retail that you might also want to exclude from ‘addressable retail’ (building materials are $335bn, say). Now let’s come back to that ‘third party’ thing. Interestingly, in Q1 2019, Amazon announced a 17% increase in sales, hitting $59.7 billion in revenue. Learn why we say that in our analysis of Amazon's ebook market share below. A senior FinancesOnline writer on SaaS and B2B topics, James Anthony passion is keeping abreast of the industry’s cutting-edge practices (other than writing personal blog posts on why Firefly needs to be renewed). So, since we want to know Amazon’s ecommerce revenue in the USA, we need to fill in some of this table. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions. Much of its success has to do with its wide-ranging product offering, low prices and a high degree of cross-border shopping from neighboring countries. Amazon’s share of the US e-commerce market is now 49%, or 5% of all retail spend. The more that ecommerce expands beyond the original commodity categories, the more that we see new and different models and experiences proliferating. To reach global sales channels like the ones described above, sign up for a PublishDrive account for free. Low prices across earth's biggest selection of books, music, DVDs, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, groceries & just about anything else. Part of the reason Amazon has gobbled up the lion’s share of the eCommerce market is its Affiliate program. That said, you must strategize proactively and borrow a leaf from the Amazon market model. Between February 2018 and April 2019, Amazon had over 37 billion mobile and desktop visits. Also, FBA has lent a hand to sellers who are too naive to handle the packaging and shipping of products. So, to begin: market share in principle is Amazon’s business divided by the total market. This dwarfed visits to Wallmart (59 million), eBay (54 million visits), The Home Depot (36 million visits), and Groupon (32 million visits). In the past Amazon didn’t disclose its GMV, but in the 2018 shareholder letter it finally gave a bunch of rounded numbers: global first party sales were $117bn (note this is slightly different from the $123bn above, given in the formal accounts in the same report), and global third party sales were $160bn, giving global GMV of $277bn and meaning that 58% of global Amazon ecommerce is actually made by third parties using its platform, not by Amazon itself. A historical look at Amazon's sales growth, broken down by its first-party and marketplace sellers' sales. Amazon is projected to claim 8.8 percent of the all digital ad spending in 2019. PublishDrive has been helping indies publish in China since 2017. The company has formulated an extensive moat for itself, and its dominance in the eCommerce arena is far from waning. That means Amazon is expected to capture nearly half of the U.S. e-commerce market by the end of 2018, eMarketer said. $3,800 per share. Other Segment Market Share Q3 2020: Other segment, revenue fell by -81.98 % and company lost market share, to approximate 1.21 %. Also, as of September 2018, Amazon had 122 million desktop visits. Amazon entered the India space in 2013, and has yet to turn a profit. Amazon Kindle market share in the Datanyze Universe. 48% of Amazon Prime subscribers buy products online more frequently or once a week. 43% of US consumers click on Amazon advert from the web. Running the numbers, Amazon has about 35% of US ecommerce. Clearly, owing to Amazon’s monstrous market size, the going is tough for competitors. Moreover, as of 2018, Amazon controlled 73% of the US smart speaker market and 27.7% of the global smart speaker market. With top brands like AOL, Reddit, Netflix, and Pinterest now running on the Amazon Web Services (AWS), the future looks bright for Amazon cloud services. It has delivered the killer blow to the traditional Cyber Mondays and Black Fridays. The size of the addressable audience is astounding. However, if we assume the same 66% split, and switch to using the $117bn ecommerce number instead of $123bn, that means that in the USA in 2018: And also sold another $106bn for third parties. But it's captured about 30% of the Indian ecommerce market, and is poised to grow that 23% annually until 2027. In fact, the recent data of its monstrous market share are astonishing to behold, and it’s evident that the retail giant is the king of the eCommerce empire. 0.19%. Market share is the fool’s gold of modern business. The shopping holiday is reminiscent of Cyber Monday or Black Friday. Germany is Amazon’s largest foreign market, accounting for nearly one-third of its international net sales in 2017, according to the firm. There are many eCommerce platforms for vendors out there that can help you sell products or services online. Interestingly, only 2% or approximately 1 million of Echo device owners have purchased with a smart speaker. At the end of that year, 54% of product search originated from Amazon compared to 48% that began on Google. Getting down to the finer details,  electronics (44%) are the most frequently bought product on Amazon. But if we’re going to worry about the scale of the Amazon machine, which scale are we talking about? Get it as soon as Wed, Apr 15. That’s a political question as much as it’s an economic one. As a result, Amazon’s market share will increase from 37.3% in 2019 to 38.7% this year while expanding its lead over the No. Remember that the next time you see someone claiming that AWS subsidises Amazon.). In the US alone, consumers Purchased 1M headphones, 100K laptops, 200K TVs, 650K household cleaning supplies, 100K lunchboxes, 350K luxury beauty products, 1M+ toys, and 400K pet products. ), Number of U.S. Amazon Prime subscribers 2013-2019, More Than Half of US Households Will Be Amazon Prime Members in 2019, Total number of U.S. households with an Amazon Prime subscription 2018-2022, Average spending of Amazon Prime and non-Prime members 2015-2019, Amazon by the Numbers: Stats, User base & Fun Facts, 8 FASCINATING AMAZON STATISTICS TO KNOW IN 2018, Alexa, How Was Prime Day? The market share of Amazon is decreasing in the US, Europe and the rest of the world, while Google market share is increasing. In 2017 AWS was amongst the top four public cloud providers, alongside Microsoft Azure, IBM Softlayer, and Google Cloud. 2 player from 31.7 points to 33.4 points. Amazon does not shy away from taking the risk to pioneer innovations that allow for convenience for online shoppers. Current Websites. This equates to a market capitalisation of US$916.15 billion, behind only Apple and Microsoft. This market will change radically over the next few decades as we go first to electric and then to autonomy, but for the moment we should exclude this as well. We often hear that it has ‘huge scale’, and maybe it’s ‘dominant’, or even ‘a monopoly’, but what does that mean? That seems like a problem. It also doesn’t sell cars or repair them, and car dealers and parts were $1.2tr. But that doesn’t mean selling on Amazon is straightforward. Primarily, it has enabled sellers to deliver remarkable customer experience savored by Amazon users. As a result, Amazon’s market share will increase from 37.3% in 2019 to 38.7% this year while expanding its lead over the No. Share this page. Running the numbers, Amazon has about 35% of US ecommerce. This might sound like an easy and perhaps boring question to answer, but if we’re going to talk (and worry) about a company’s size, we should probably want to know what size we’re actually talking about. What mattered in tech this week, and why. Amazon.com, Inc. Common Stock (AMZN) Pre-Market Stock Quotes - Nasdaq offers pre-market quotes and pre-market activity data for US and global markets. In 2018, Amazon’s revenue grew by 31%. On the other hand, a whopping 89% of US consumers visit Amazon at least once a month. Walmart’s US revenue in 2018 was $318.5bn. Amazon increased its ecommerce market share in the UK from 28.8% in 2018 to 30.1% in 2019, according to the latest report from global ecommerce insights firm Edge by Ascential. Rate Amazon Kindle. As for US retail: Total US retail in 2018 was $6tr, but that includes bars and restaurants, and though some of the restaurant business is clearly moving to online ordering and delivery it’s not there yet, so we should probably exclude this. Amazon increases dominance of UK ecommerce market, taking a 30% share – eBay, its closest rival, has just 10% Amazon now has a market share of more than 30% of the UK’s ecommerce market, up from 28.8% in 2018, according to research from Edge by Ascential , which also rates the UK as the world’s third largest ecommerce market, behind China and the US. providing a stark example of the kind of hurdles Amazon faces in Europe. N/A. By 2019, Amazon’s share of the total US eCommerce market is projected to hit 52.4%, up from 48% in 2018. Finally, of course, Amazon is growing. In Q1 2019, 53% of paid units sold on Amazon were facilitated by third-party sellers. Of the different demographic groups, Millennials spend double the amount that Baby Boomers do on Amazon. But if you do it right, then you focus on the market that actually matters. Meanwhile, the Amazon Chime SDK uses 14 data center regions, and Microsoft ACS touts 18 data center regions. Once a week, I send a newsletter to 150k people - what happened in tech that actually mattered, and what it means. The 2017 Prime Day sales registered a record of $2.4 billion, dwarfing the $1.5 billion sales recorded in 2016. A scant 18 months later, AWS holds onto 31 percent while Microsoft’s cloud service has jumped to an impressive 20 percent. by Marc D. Halley | Mar 9, 2007. Walmart is a distant second … On that basis, Amazon’s real market share of its real target market is closer to 6% (it’s 2/3 the size of Walmart). On the contrary, its takeoff as a tool to simplify the sales process has not been impressive, but a better future is burgeoning. In 2018, Amazon’s share of the US ecommerce market hit 49%.That’s 5% of all retail spent across the entire country. eBay has the same accounting policy, but it also reports the value of the actual purchases as a separate number - ‘gross marketplace value’, or GMV. Matt Day. In 2018, Amazon’s share of the US ecommerce market hit 49%.That’s 5% of all retail spent across the entire country. I pick out the news and ideas you don’t want to miss in all the noise, and give them context and analysis. Investors may trade in the Pre-Market (4:00-9:30 a.m. 67. These statistics affirm that Amazon is a comprehensive traffic resource. But despite this being common knowledge, the most recent data behind the explosion in Amazon’s market position is still stunning to behold: in the last two years, the already monstrous Amazon somehow was able to increase their share of the total U.S. ecommerce market … Amazon is, without a doubt, the trailblazer of the eCommerce industry. The same year the share of the AWS IaaS segment was 51.8%, and it’s raked $12.2 billion in revenue. So, if you buy a $1,000 TV on Amazon from a third party supplier, Amazon will charge the supplier (say) $150 in fees for shipping and handling and commission, and report $150 as third party service revenue, but won’t treat the $1,000 as Amazon revenue at all. Benedict Evans recently did a great 2018 market share analysis for Amazon on its share of US e-commerce and addressable US retail. We expect this momentum to continue into 2021 when it will reach 39.7% market share. While most of the Amazon data only provides approximate values, we can see that the platform is the first choice for consumers. 66% of the top 10,000 Amazon sellers use FBA service. Based on my DCF analysis, I estimate Amazon's fair … Amazon.com, Inc. Common Stock (AMZN) Stock Quotes - Nasdaq offers stock quotes & market activity data for US and global markets. But Amazon's market share is … Another one of Amazon’s ingenious creation is Prime Day. I don’t think one can just assume that Amazon’s market share of online sales will be maintained indefinitely in a straight line into the future. As of July 2019, Amazon ranked 10th in global internet traffic engagement. So for a category like electronics, you can see that there is a huge He has written extensively on these two subjects, being a firm believer in SaaS to PaaS migration and how this inevitable transition would impact economies of scale. For years, Twilio has been the leader in CPaaS market share. The Amazon market share is a very important consideration, but don't miss out on potential sales outside of just Amazon. Others in the list include: clothing, shoes & jewelry (43%), Home & Kitchen (39%), beauty & personal care (36%), books (33%), cell phones & accessories (28%), movie & TV (25%), pet supplies (20%), sport & outdoors (17%), grocery & gourmet food (15%), automotive parts & accessories (13%), and baby products (9%). AWS accounted for 41.5% of the total public cloud market as of 2018, gobbling up a market share that’s bigger than Google, Microsoft, IBM, and Rackspace combined. The number is projected to balloon to 68.7 million households by 2020. Statistics show that 63% of all Amazon customers are Amazon Prime Members, which translates to about 90 million Prime members. At that rate, buy-in for Amazon.com, Inc’s stocks are among the highest in the US today. (As an aside, one should note that the revenue from the third party platform services business is almost twice that of AWS, and certainly pretty profitable; Amazon discloses revenue and profitability for AWS but only revenue for this. Amazon owns more than 90% market share across 5 different product categories [Report] Reports from Kleiner Perkins' Mary Meeker and e-commerce data … 34% of current Prime members always buy Prime-eligible products, whereas 53% frequently buy Prime-eligible products. Find the latest Amazon.com, Inc. (AMZN) stock quote, history, news and other vital information to help you with your stock trading and investing. The Jeff Bezos-led company could make a … Its US ecommerce business probably grew 20% in the last year, and so its market share of total and of addressable retail is going up. So, what if we look at Amazon as part of US ‘retail’ instead of part of ‘online’? Times out of four, on average, the global giant has delivered remarkable solutions Alexa... Seen a monumental shift, driving the online retail platform worldwide that rate, buy-in for Amazon.com, Inc s... 100,000 in sales, hitting $ 59.7 billion in third-party seller as they exceeded $ 2 in. 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