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Free delivery on qualified orders. Inspired: How the Best Companies Create Technology-Powered Products and Services by Marty Cagan available in Hardcover on Powells.com, also read synopsis and reviews. Publication Date: December 4, 2017 In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff an empowered and effective product organization, and how to discover and deliver technology products that your customers will love--and that will work for your business. Inspired: How To Create Products Customers Love The goal of the book is to share the techniques of the best companies. Inspired How To Create Products Customers Love English Edition is the art and science of creating the products that give each company its existence. LOVE this book. "> Inspired: How to Create Tech Products Customers Love - book.specialdeals.club Marty does a top job of contrasting great product companies practices with the general populace. Free delivery on qualified orders. --Christina Wodtke, Author, Professor, and Startup Advisor, "Product Management is the art and science of creating the products that give each company its existence. In my opinion it’s mostly theory of a perfect product management world, I feel like it was written for a startup with millions of venture capital to spend on an iPhone app with thousands of customers. --Ann Yauger, AVP Product, CarMax, "When I was a product leader, I experienced a fair bit of accidental successes and puzzling failures. Por último, em boa parte de sua escrita o autor tende para o vago e abstrato, como se estivesse escrevendo uma receita para agradar a todos, no estilo de um autor de horóscopo. Read Marty's book and steal at least a few insights - you'll sound like a genius, Reviewed in the United States on April 18, 2018. There's a problem loading this menu right now. Great read which covers the entire Product Management area, Reviewed in the United Kingdom on 29 March 2020. For the 2020 holiday season, returnable items shipped between October 1 and December 31 can be returned until January 31, 2021. Please try again. Making products customers love It’s hard to find a resource for new product managers that doesn’t reference Inspired. Try again. INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group) | Cagan, Marty | ISBN: 9781119387503 | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon. Frete GRÁTIS em milhares de produtos com o Amazon Prime. This book should be on the shelf of anyone in a product leadership position." Marty's writing has helped me understand how product managers and product organizations really should work. INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group) [Cagan, Marty] on Amazon.com. Our payment security system encrypts your information during transmission. Reviewed in the United Kingdom on 6 August 2019. That includes the hundreds of "tech companies" like Google, Facebook, Amazon, ... How to Create Tech Products Customers Love - Marty Cagan. How do today's most successful tech companies-Amazon, Google, Facebook, Netflix, Tesla-design, develop, and deploy the products that have earned the love of literally billions of people around the world? INSPIRED is a book you can study, discuss, use to teach, show to your management, and use as a force for change in your company or in your career." Inspired: How the Best Companies Create Technology-Powered Products and Services by Marty Cagan available in Hardcover on Powells.com, also read synopsis and reviews. Read Inspired PDF by Marty Cagan Online eBook - How to Create Tech Products Customers Love, Second Edition Published by Audible Studios ISBN: B07BDQVC45. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new--sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. How do today's most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--define, design and develop the products that have earned the love of literally billions of people around the world? For those with experience that have already read books, and done course on Product Management thry may find it lacking in depth. There is much better information out there. Something went wrong. A great read. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love―and that will work for your business. It's a must read for any CEO, and Product Manager, and really your entire C-level team MUST read it. How do today’s most successful tech companies―Amazon, Google, Facebook, Netflix, Tesla―design, develop, and deploy the products that have earned the love of literally billions of people around the world? It's the core of a business. Whether you're an early stage startup working to get to product/market fit, or a growth-stage company working to scale your organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Book Review: INSPIRED - How to create tech products customers love. The core message on product/market fit is sooooo important. Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free. With sections on assembling the right people and skills, discovering the right product, embracing an effective yet lightweight process, scaling the product organization, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations--dramatically improving their own product efforts. Conditions apply. Encontre diversos livros em Inglês e Outras Línguas com ótimos preços. Iteration after iteration, testing and testing, getting the product to 'fit'. ―Sarah Bernard, VP Product, Jet.com, "When Marty talks and writes about product, it becomes clear that his knowledge is based on walking the walk. Good on theory, lacks practical information, Reviewed in the United States on August 26, 2018. This book should be on the shelf of anyone in a product leadership position." Iteration after iteration, testing and testing, getting the product to 'fit'. Reviewed in the United Kingdom on 13 August 2019, I have read every IT book under the sun, and this brilliant book should be mandatory reading for all IT and 'digital' folks. Something went wrong. Stream Marty Cagan on his new book, Inspired 2: How to Create Tech Products Customers Love by Yours Productly from desktop or your mobile device He knows the difference between great technology, and great products based on great technology." If this is the only book you read on developing technical products you will be ill informed. It has many short sections touching many subject ares critical for product management and I would definitely recommend it to those new to the role. Faster doesn't make you better, first can sometimes be a thorn in your side. Compre online Inspired: How to Create Tech Products Customers Love, de Cagan, Marty na Amazon. You should consider it THE guide to what products and product management is all about. This book is aimed primarily at Product Managers working on technology-powered products. Top subscription boxes – right to your door, © 1996-2020, Amazon.com, Inc. or its affiliates. There are a great number of takeaways. This shopping feature will continue to load items when the Enter key is pressed. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. The second edition of Inspired is even better than the first (which used to be my favorite product management book). Amazon.in - Buy Inspired: How To Create Products Customers Love book online at best prices in india on Amazon.in. Whether you work at a start-up or a large, ... Bad recording devalues this product Amazon should junk this … I first bought the kindle edition then the audible and then got 2 hardback versions to lend out in the office hoping to get everyone on the same page. Read an Excerpt Chapter 01 (PDF) Table of Contents ... How to Create Tech Products Customers Love, 2nd Edition. This is not your typical business book where you skim it in 30 minutes and wonder why it was worth $14.99. To get the free app, enter your mobile phone number. You're listening to a sample of the Audible audio edition. To get the free app, enter your mobile phone number. Approved third parties also use these tools in connection with our display of ads. ―Adam Wiggins, Co-Founder, Heroku, "The first edition of INSPIRED shaped my thinking as a young product manager, and I now assign it to my students to make sure they are making the right things in the right way. Product Management is such a poorly understood and yet essential discipline in software development but Marty and his team are both pioneering and setting the highest possible standards. INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group) by Marty Cagan Hardcover $21.38 In Stock. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations―dramatically improving their own product efforts.Â, Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.Â, Filled with the author’s own personal stories―and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix―INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.Â. INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group). --Kyrie Robinson, VP User Experience, Chegg, "INSPIRED was an invaluable resource to me and the Heroku team when we were scaling through the challenging 50-150 employee phase. Great read by Marty Cagan which covers the entire Product Management area. This book is incredibly well thought through and generous in providing the tools, skills and methods necessary to be a first class Product Manager. How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, ... creating technology products your customers love… So when he decides to distill his knowledge in a book, it becomes a must read!" ―Avid Larizadeh Duggan, General Partner, GV (Google Ventures), "If you only have one book on product management, this is the one." This shopping feature will continue to load items when the Enter key is pressed. Great read which covers the entire Product Management area, Reviewed in the United Kingdom on March 29, 2020. Ships from and sold by Amazon.com. INSPIRED teaches you to think like Silicon Valley's smartest product managers." I would suggest Lean Enterprise or the Lean Product Playbook as much better jumping off points and references. I wish I'd had this book years ago." Inspired: How To Create Products Customers Love | Marty Cagan | ISBN: 8601416147123 | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. With sections on assembling the right people and skills, discovering the right product, embracing an effective yet lightweight process, scaling the product organization, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations--dramatically improving their own product efforts. This is essential reading to remain relevant tomorrow." In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff an empowered and effective product organization, and how to discover and deliver technology products that your customers will love--and that will work for your business. Marty does a top job of contrasting great product companies practices with the general populace. Enjoy a great reading experience when you buy the Kindle edition of this book. We work hard to protect your security and privacy. .orange-text-color {font-weight:bold; color: #FE971E;}View high quality images that let you zoom in to take a closer look. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. Faster doesn't make you better, first can sometimes be a thorn in your side. .orange-text-color {font-weight:bold; color: #FE971E;}Ask Alexa to read your book with Audible integration or text-to-speech. Read Inspired: How To Create Products Customers Love book reviews & author details and more at Amazon.in. *FREE* shipping on qualifying offers. Reviewed in the United Kingdom on 22 April 2018. Please try your request again later. The products might be consumer products or devices, business services for small businesses to enterprises, internal tools, and developer platforms.Inspired is secondarily aimed at the designers, engineers, user researchers and data scientists that work closely with the product managers on product teams at these same companies. There was an error retrieving your Wish Lists. I like this. Perhaps surprisingly, they do it very differently than the vast majority of tech companies. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. HP, Netscape, Ebay - Marty Cagan is THE most influential tech product leader of our time. The core message on product/market fit is sooooo important. INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group) Marty gave us a compelling case for change, actionable steps, and the fundamental truths to keep us on course." Inspired How to Create Tech Products Customers Love. --Avid Larizadeh Duggan, General Partner, GV (Google Ventures), "If you only have one book on product management, this is the one." The bible for Product Managers - six stars! ―Frerk-Malte Feller, Workplace by Facebook, "When asked what product is, and how companies can accelerate growth, I always start with 'read INSPIRED and then we can talk.'" Inspired: How To Create Products Customers Love: Marty Cagan: 8601416147123: Books - Amazon.ca Amazon.in - Buy Inspired: How To Create Products Customers Love book online at best prices in india on Amazon.in. What's the point in being first if you end up tanking because nobody wants your app? Read Inspired: How To Create Products Customers Love book reviews & author details and more at Amazon.in. It also analyses reviews to verify trustworthiness. Não fui capaz de conceder 5 estrelas porque fiquei decepcionado com a proporção de tempo passada criando expectativa em relação a proporção de tempo de fato entregando-a. Filled with the author's own personal stories - and profiles of some of today's most successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix - Inspired will show you how to turn up the dial of your own product efforts, creating technology products your customers love. I first bought the kindle edition then the audible and then got 2 hardback versions to lend out in the office hoping to get everyone on the same page. Your recently viewed items and featured recommendations, Select the department you want to search in, + $11.89 Shipping & Import Fees Deposit to Sweden. I wish I'd had this book years ago." Please try again. E-mail after purchase. Filled with the author's own personal stories--and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix--INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. It will save you money by enabling you and your organisation to focus on building the right product sooner, a product which your customers will love - and pay for. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love- … As a reader, I never felt a sense of urgency to get to the next chapter, and I think part of that is the way Marty has broken own the material into very small chapters. Shuggie Bain by Douglas Stuart, Winner of The Booker Prize 2020, John Wiley & Sons; 2nd edition (30 Jan. 2018), Reviewed in the United Kingdom on 31 December 2017. ―Ann Yauger, AVP Product, CarMax, "When I was a product leader, I experienced a fair bit of accidental successes and puzzling failures. Perhaps surprisingly, they do it very differently than the vast majority of tech companies. Inspired: How to Create Tech Products Customers Love, 2nd Edition. Liste… Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Yet if you expected the book to launch straight into an exhaustive breakdown of product management vs. project management vs. program management vs. product marketing you’ll be pleasantly surprised. MARTY CAGAN, widely recognized as the primary thought leader for technology product management, is the founder of the Silicon Valley Product Group (SVPG). How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? The basic premise of Inspired is that the best tech companies create products in a manner very different from how most companies create products. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. He served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—define, design and develop the products that have earned the love of literally billions of people around the world? Inspired is secondarily aimed at the designers, engineers, user researchers and data scientists that work closely with the product managers on product teams at these same companies. Find all the books, read about the author, and more. Understanding the approaches, steps and techniques related to product development is critical. It also analyzes reviews to verify trustworthiness. This book is aimed primarily at Product Managers working on technology-powered products. INSPIRED HOW TO CREATE TECH PRODUCTS CUSTOMERS LOVE SECOND EDITION MARTY CAGANFounder, Silicon Valley Product Group - Selection from INSPIRED, 2nd Edition [Book] This book has a lot of good information about product management. Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group), Choose from over 13,000 locations across the UK, Prime members get unlimited deliveries at no additional cost, Dispatch to this address when you check out. Hooked: How to Build Habit-Forming Products, The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback, Escaping the Build Trap: How Effective Product Management Creates Real Value, The Product Book: How to Become a Great Product Manager, Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams, Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty, Strategize: Product Strategy and Product Roadmap Practices for the Digital Age, Sprint: How To Solve Big Problems and Test New Ideas in Just Five Days, Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn)), How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together. --Adam Wiggins, Co-Founder, Heroku, "The first edition of INSPIRED shaped my thinking as a young product manager, and I now assign it to my students to make sure they are making the right things in the right way. Encontre diversos livros em Inglês e Outras Línguas com ótimos preços. Sorry, there was a problem saving your cookie preferences. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new-sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product. Product management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry. shindi754763. Please try again. December 4th 2017 Some useful bits. The bible for Product Managers - six stars! We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. ―Kyrie Robinson, VP User Experience, Chegg, "INSPIRED was an invaluable resource to me and the Heroku team when we were scaling through the challenging 50-150 employee phase. Inspired: How to Create Tech Products Customers Love … Inspired: How To Create Products Customers Love [Marty Cagan] on Amazon.com. We use cookies and similar tools to enhance your shopping experience, to provide our services, understand how customers use our services so we can make improvements, and display ads. Title: Inspired How To Create Tech Products Customers Love Author: wiki.ctsnet.org-Andreas Ritter-2020-09-09-00-39-52 Subject: Inspired How To Create Tech Products Customers Love Complete, no nonsense and comprehensive guide to product management. The emergent principles and practices of agile/lean product development are for the most part ignored. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. Frete GRÁTIS em milhares de produtos com o Amazon Prime. ―Chad Dickerson, Former CEO, Etsy, "This book was a catalyst for helping us transform how we organize and operate. Reviewed in the United States on August 30, 2018. For the digital world, Marty Cagan helps you understand and master Product Management like no other. For the digital world, Marty Cagan helps you understand and master Product Management like no other. This is often quoted as the best product management book available. There is really little new here from when I read the first edition several years ago. Marty does a top job of contrasting great product companies practices with the general populace. Marty's writing has helped me understand how product managers and product organizations really should work. EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group), Hooked: How to Build Habit-Forming Products, The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback, Escaping the Build Trap: How Effective Product Management Creates Real Value, Swipe to Unlock: The Primer on Technology and Business Strategy, Inspired: How To Create Products Customers Love, Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days, Product Management's Sacred Seven: The Skills Required to Crush Product Manager Interviews and be a World-Class PM, Cracking the PM Interview: How to Land a Product Manager Job in Technology (Cracking the Interview & Career). --Frerk-Malte Feller, Workplace by Facebook, "When asked what product is, and how companies can accelerate growth, I always start with 'read INSPIRED and then we can talk.'" INSPIRED: How to Create Tech Products Customers Love – 2nd Edition. Best companies exclusive benefits Kindle device required details and more at Amazon.in with Prime Video many! The guide to product development is critical to organizations in the United States on August 6, 2019 critical. } Ask Alexa to read your book with Audible integration or text-to-speech ―chad Dickerson, Former CEO, Etsy ``... As much better jumping off points and references the emergent principles and practices of agile/lean product development critical. Compelling case for change, actionable steps, and the inspired: how to create tech products customers love amazon truths to keep us on course. are in. Industry experience india on Amazon.in and done course on product Management area, reviewed the... Read on developing technical Products you will be ill informed to a sample of the audio! We 'll send you a link to download the free Kindle app Select the department you want to search.. 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Be released on December 31, 2021 Chapter 01 ( PDF ) Table of Contents... to... Frete GRÁTIS em milhares de produtos com o Amazon Prime Marty does top! With Audible integration or text-to-speech 8601416147123 ) from Amazon inspired: how to create tech products customers love amazon book Store encontre diversos livros em Inglês e Outras com. On course. case for change, actionable steps, and great Products based on great technology, and Products! Loading this menu right now enjoy free delivery and exclusive access to music, movies, TV shows, audio. Product Group ) by Marty Cagan is the most part ignored delivery on eligible orders, Google Cloud Platform,. Sellers Rank: # 3 and development is critical to organizations in inspired: how to create tech products customers love amazon Kingdom... Ill informed ( sumber: blog.getenjoyhq.com ) inspired: How to Create Products Love., reviewed in the United Kingdom on March 29, 2020 August 30 2018...